Strategic Management
Self-Directed Learning Series: Introduction to Strategic Management (Internet Mode)
自主學習系列：策略管理導論 (網上模式)
Course No. : 251-820209-11|Start Date : 17/03/2025
Start Date
March 17, 2025
Tuition Fee
HK$ 1,360.00
Level
General Short Courses
Course Enquiries
2209 02262603 6565[JavaScript encoded]
Enrolment Enquiries
2209 0290
Closing Date for Application
03/03/2025
1 Mode of delivery: Distance Learning
This course will NOT provide live sessions. Students will learn through written course materials in distance learning mode.
Course materials include: 'Course Guide', 'Course Notes', “Video Clips*”, 'Course Assignments' and 'Study Schedule'. Video clips that are supplemented to the course. They will only cover the main points of the course but NOT the whole content.
Course materials include: 'Course Guide', 'Course Notes', “Video Clips*”, 'Course Assignments' and 'Study Schedule'. Video clips that are supplemented to the course. They will only cover the main points of the course but NOT the whole content.
2 Introduction
The course aims to study normative theories and models of organisation strategy, policy and decision making, to assess critically their value to an organisation and its shareholders; and to develop knowledge, personal skills and competencies in the application of the above approaches.
3 Course Outline
• Strategic Management
• Mission, Vision, Corporate Governance
• External Environment
• Internal Environment
• Business Level Strategy
• Corporate Level Strategy
• International Strategy
• Implementing Strategy: people, resource issues
• Evaluation and Control
• Mission, Vision, Corporate Governance
• External Environment
• Internal Environment
• Business Level Strategy
• Corporate Level Strategy
• International Strategy
• Implementing Strategy: people, resource issues
• Evaluation and Control
4 Course Materials
English
5 Course Duration
Around 12 weeks