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60th Anniversary Logo and Slogan Design Competition

The School of Continuing and Professional Studies of The Chinese University of Hong Kong (CUSCS) will celebrate its 60th Anniversary in 2025. In order to mark this significant milestone, the School will host a "60th Anniversary Logo and Slogan Design Competition".

A 60-year cycle in the Chinese calendar, Jiazi甲子, has a special meaning. "Jiazi" symbolizes the end of a cycle, yet, it also marks the beginning of a new milestone. For six decades, CUSCS has been dedicated to serving the community and providing quality continuing and professional education in response to the fast-changing needs of Hong Kong and other parts of the world. Looking forward, CUSCS will continue to uphold its mission in enriching the lifelong learning journey of the general public, while proactively promoting health and well-being in the community, and professionally helping those in need through education and the talents we nurture.

The School sincerely invites its students, alumni and staff, as well as members of the public to take part in the competition, in order to express CUSCS's mission and goals by designing a logo and a bilingual slogan (in Chinese and English). The winning logo design and slogan may be widely displayed at celebratory events and applied in related promotional materials.


Eligibility

  • Students, alumni and staff of CUSCS
  • Members of the public

(Submission can be from an individual or a group. Each person/group is, however, limited to one entry otherwise the submission will be disqualified.)

Submission Requirement

  • 300 dpi or above and in CMYK colour mode
  • Aspect ratio of the logo should be 4(H): 3(W) or 1:1
  • JPEG or PNG and file size not exceeding 10MB
  • Both colour and black/white versions must be submitted
  • Source files in printable and editable formats (AI, PSD, SVG, etc.) are required
  • Hand-drawn submissions will not be accepted
  • The Chinese and English slogans are limited to 10 words or less (including punctuation)
  • Both the logo and the bilingual slogans should be incorporated into the design

Submission

  • Please send in your submission using the Qualtrics form on CUSCS website.
  • The submission must be accompanied by a description of 50-100 words (in Chinese or English) elaborating the design concept.
  • Upon successful submission, each participant (individual/group) will receive a confirmation email from scs-pr@cuhk.edu.hk.

Judging Criteria

  • Innovation and originality
  • Relevance to the School's 60th Anniversary message
  • Visual appeal and attractiveness
  • Consistency with the CUSCS brand

Prizes

Champion: HK$3,000 book voucher
1st Runner-up: HK$2,000 book voucher
2nd Runner-up: HK$1,000 book voucher

Key Dates

Submission deadline 15 Dec 2024 (Sunday)
Result announcement Mid Jan 2025

Winners will be notified via email and announced on this website.

Important Notes

  1. Entries submitted cannot be altered or modified and will not be returned.
  2. The submission must be original and does not infringe on any other party's rights. It must not have been displayed, promoted, or aired on any platforms or media, whether online or printed, nor involved in other activities or competitions. The participant (individual/group) shall bear full legal and related liability for any infringement of intellectual property.
  3. The results determined by the CUSCS judging panel are final and conclusive.
  4. Winning entries and names and profiles of the participants may be publicly displayed or announced on all competition-related occasions, platforms, or media.
  5. CUSCS exclusively owns the full copyright of the winning submissions and has the right to use, reproduce, publish, and modify parts or all of the selected works without prior notice to the winners.
  6. CUSCS reserves the right to suspend, withdraw, or cancel the competition at any time and for any reason, and to modify the guidelines without prior notice to participants.


 

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